The Team.
Paco Underhill
Paco has spent the last 40 years inventing tools to better understand human behavior, and to predict the future. As the founder of Envirosell Inc., a behavioral research and consulting firm specializing in marrying the physical and digital worlds, he and his team have worked with 23 of the Fortune 50 companies.
He’s the author of multiple global bestselling books – including Why We Buy: The Science of Shopping published in 28 languages and used in design schools and MBA programs. Latest book came out in January 2022 – How We Eat – The Brave New World of Food and Beverages.
Kristoffer Reiter
Over the last 20+ years, Kristoffer has developed and built retail narratives for various global brands on several continents and different product categories. From his combined education in UX, industrial design and philosophy, Kristoffer has developed an approach for how to design experiences, including both the practical functionality as well as the emotional and aspirational.
Kristoffer founded Cohesive Whole, a boutique agency with the ambition to design smart retail. The team of architects, industrial designers, communications experts, and behavioral specialists spent decades immersed in various brands before combining their skill sets to make Cohesive Whole what it is today.
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